CVR is a consulting service specializing in Latino outreach and marketing for the professional beauty industry. Founded in Chicago by Carlos Valenzuela in 2001, the company has masterminded groundbreaking concepts, events and alliances for a wide array of clients ranging from associations, manufacturers, distributors, schools and salons. In 2005, Carlos Valenzuela relocated to his hometown of Douglas, Arizona on the border with Agua Prieta, Sonora Mexico, where his research and analysis of Latino needs and motivations maintain him on the cutting edge of Latino insight. Carlos owns and operates Tesoro Beauty Boutique, a hairdressing and custom mineral cosmetics boutique with a predominately Latino client base.

Carlos holds a Masters degree in International Management from Thunderbird Graduate School, in Glendale, AZ, has lived and worked in Argentina, Brazil, Venezuela, London, Mexico City, Chicago, Scottsdale, AZ, and Douglas, AZ, plus conducts seminars throughout Europe, Asia and Latin America.

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GUEST SPEAKER SERVICES: No matter your industry, service or product, Carlos Valenzuela can deliver standing ovation workshops, private and public addresses for your event, expo or convention on the Latino market. A detailed needs analysis is performed by CVR in order to deliver tailor made services to your event. Carlos is a popular speaker who delivers timely information with a palatable, common sense and often humorous approach. For additional information, please contact info@getcarlos.com

MARKETING & OUTREACH SERVICES: CVR offers a wide array of marketing and sales services including: development and implementation of product strategy to Latino market, media research, and recommendations for products and services geared to Latino markets, branding, translations, sales training , and bilingual customer service training. CVR performs a detailed needs analysis of your company’s objectives and strengths, with the goal of attaining increased awareness of the importance and nuances of the Latino market by management and ultimately your clients.